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Analytics Lead To Valuable Insight In Franchise Decision
The Solution: Data Analytics Deep Dive
Leveraging U.S. Census Data, franchise sales data and analytics tools we built our own data model which allowed us to dig deeper and do our own independent analysis on his potential new location.
The Result: Truth Be Told
We discovered that the predictors furnished on the original reports were not statistically significant to SALES, the one measure he cared about the most! This insight was impactful for decision making.
The Challenge: Answering The Big Question, "Is It Worth It?"
My friend was deciding whether or not to open a new franchise location and had been furnished data reports to help make an informed decision, but it was difficult to tell which way to go from the data provided.
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